Thursday Reviews: Jennifer Government by Max Barry

Jennifer GovernmentJennifer Government by Max Barry

My rating: 3 of 5 stars

If McDonalds ruled the world: it would look like this book.

Or, rather, if Nike owned the world.

The Low-Down Dirty:
Welcome to the not-so-far-away future, where everyone is identified by the company they work for. Hence, our trigger-man (in every sense of the word, sort of) is Hack Nike. Hack Nike works for John Nike and John Nike. **No, that wasn’t a typo. There are two John Nikes in this book. One is prettier than the other.** John Nike has decided that the greatest marketing scheme of all time includes shooting ten teenagers to make the new shoe, the Nike Mercury, that much cooler and desireable. The Johns ask Hack to handle it.

But Hack’s not very good at this and outsources to the Police, who in turn outsource to the NRA — who kill fourteen teenagers instead.

Now Hack is being hunted by the Government: Jennifer Government.

How it Works:
Barry has pulled off a fast-moving, sometimes confusing feat of how-not-to-run-the-world. Considering the world-wide scope of this story, it’s amazing the characters come together as well as they do.

You’ve got unemployed people (a.k.a. ‘entrepeneurs’) working on computer viruses to sell to the highest bidder. You’ve got a government that can’t prosecute criminals unless the victims agree to pay for said prosecution. You’ve got ambitious corporate-ladder climbers that make the Enron assholes look like pansies. It’s an exciting set-up for things to go wrong.

The most interesting parts are the people who somehow grow a conscience out of this whole debacle, and there are a surprising amount of them, which bodes well for humanity. Just be prepared, as a reader to keep a mental list of the cast of characters because Barry doesn’t slow down to let you catch up. If you lose a person, you’re outta luck for a little while until you can get your bearings.

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